Print Editorial in GQ and Vogue
+ other fashion-focused mentions of Timothée as Lucid’s first Global Ambassador: GQ / Rolling Stone / VMan / Hollywood Reporter
LUCID MOTORS / DRIVEN ft. TIMOTHÉE CHALAMET
For Lucid’s launch of the Gravity SUV, we set out to redefine what an EV campaign could feel like: cinematic, defiant, and effortlessly luxurious.
Starring Timothée Chalamet and directed by James Mangold [Ford v Ferrari, Logan, A Complete Unknown], Driven blurred the line between car film and high fashion. A stylish, high adrenaline story that positioned Lucid as the EV brand with both star power and substance.
From film to print to social, this 360° campaign felt less like an ad and more like a feature trailer. Sleek, fashionable, and built for a brand that truly compromises nothing.
AGENCY: Giant Spoon
BENNY: Associate Creative Director
DIRECTOR: James Mangold
PHOTOGRAPHER: Chris Noltekuhlmann
CCO: Ian Grody
CDs: Bryan Ortiz-Dempler, Lexi Rodriguez, Dennis Kung, Matt Miller
SR. CW: Nicole Rudden
CW: Eli Shapiro
ADs: Savannah Chapple, Tessa Memmott
PRESS: GQ, AdAge, LBB, Muse by Clios, Rolling Stone, SHOOT, Newsweek, VMan, Hollywood Reporter, Shots + more