NIKE KIDS / LOOK OF PLAY

For this project with Nike, we shifted our focus to the Next Legends—kids reshaping the future of basketball. They have their own style, both on and off the court. They respect what came before but are looking to reinvent the game. They’re performance-driven, take play seriously, and bring unexpected elements into their game.

Meet two of these Next Legends. They’re truly hoop-sessed—imagining courts wherever they are, seeing shots to be made wherever they look, and pushing the limits of the game by making it their own. To bring their basketball obsession to life, we showed them in a world dominated by hoops, with energetic, fun, hyper-real captures inspired by ‘Kid Vision.’ Hoops of all shapes and sizes, made from different materials, appeared in both expected and unexpected places.

Wearing AF1s, Kyries, and clothes that are comfortable yet stylish enough to express their swag, Nike highlights tomorrow’s champions living on their own terms today.